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The company’s survey reported that nearly 50% of social media users find it stressful to watch a video longer than a minute and a third of users watch videos at double speed. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. Numerous social media users, including Americans, expressed their opposition to US foreign policy by sharing the resurfaced copies of the letter and its contents.

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TikTok is THE destination for mobile videos. In early 2026, the United States and China approved a deal transferring operational control of TikTok’s US business to a joint venture led by Oracle and Silver Lake, following a 2024 US law requiring ByteDance to divest the platform over national security concerns. New Zealand Police Commissioner Andrew Coster praised the platform for taking a “socially-responsible stance” against gangs. A TikTok spokesperson reiterated the platform’s efforts to countering “violent” and “hateful” organizations’ content and cooperating with police.

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This led many creators to stop creating new content which they were not already contractually obligated to create. In December 2022, it was reported that a cosmetic surgery procedure known as buccal fat removal was going viral on the platform. TikTok has banned the advertising of cosmetic surgeries on the platform but cosmetic surgeons are still able to reach large audiences using unpaid photo and video posts. In April 2022, NBC News reported that surgeons were giving influencers on the platform discounted or free cosmetic surgeries in order to advertise the procedures to their audiences. By January 2021, the hashtag #nosejob had accumulated 1.6 billion views, #nosejobcheck had accumulated 1 billion views, and the audio used in the #NoseJobCheck trend had been used in 120,000 videos. Realistic videos about how differently pieces of garment fit on a model compared to how they fit on a typical consumer resonated with many who had believed that they were alone in their struggle.
In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors’ data and transfers of personal data to China. The US Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States.

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Douyin includes an in-video search feature that can search by people’s faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews. While TikTok and Douyin share a similar user interface, the platforms operate separately. TikTok has come under scrutiny due to data privacy violations, mental health concerns, misinformation, offensive content, addictive algorithm, and its role during the Gaza war. The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform’s cultural impact worldwide.

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• On December 30, 2024, Venezuela’s Supreme Court fined TikTok $10 million over viral challenges that authorities say led to the deaths of three children.
• The popularity of TikTok has allowed viral trends in food, fashion, and music to take off and increase the platform’s cultural impact worldwide.
• In Malaysia, TikTok is used by some users to engage in hate speech against race and religion especially mentioning the 13 May incident after the 2022 election.
• Whether similar information will remain exempt from being treated as “protected user data” is being negotiated with Committee on Foreign Investment in the United States (CFIUS).
• In September 2024, Sky News reported that clips of Adolf Hitler’s speeches with added music were attracting high levels of engagement on TikTok.
• ByteDance said its early guidelines were global and aimed at reducing online harassment and divisiveness when its platforms were still growing.

To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms. In October 2021, following the 2021 Facebook leak and controversies about social media ethics, a bipartisan group of United States lawmakers also pressed TikTok, YouTube, and Snapchat on questions of data privacy and moderation for age-appropriate content. Sponsored content is not as prevalent on the platform as it is on other social media apps, but brands and influencers still can make as much as they would if not more in comparison to other platforms. Furthermore, The Wall Street Journal in 2021 highlighted its superiority over other social media platforms in understanding users’ preferences and emotions. The mobile app allows users to create short videos, which often feature music in the background and can be sped up, slowed down, or edited with a filter. Since its launch, TikTok has become one of the world’s most popular social media platforms, using recommendation algorithms to connect content creators and influencers with new audiences.
She noted ruhtinas that the company was potentially violating the GDPR which requires the company to provide different services and different protections for children. In July 2025, the DPC opened a new investigation into TikTok for unauthorized transfers of user data to China. In April 2025, the Ireland DPC fined TikTok over €500 million for illegally sending European user data to China. In September 2023, the DPC fined TikTok €345 million for violations of the General Data Protection Regulation (GDPR) vis-à-vis the mishandling of children data.
This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. The “For You” page on TikTok is a feed of videos that are recommended to users based on their activity on the app. There is insufficient public evidence to show that American user data has been accessed by or shared with the PRC government, with some claims reportedly exaggerated. Many moderators say the company’s content policies are ineffective, and digital pimps exploit underage users on the large.

• TikTok has previously worked to remove graphic content from its platform, including a suicide video that circulated in September 2020, which had appeared among the recommended clips of TikTok’s For You section.
• In December 2022, with the United States experiencing a shortage as well, it was reported that the huge increase in demand for the medicine was caused by a weight loss trend on TikTok, where videos about the drug exceeded 360 million views.
• A 2024 unclassified threat assessment by the Director of National Intelligence said “TikTok accounts run by a Chinese propaganda arm reportedly targeted candidates” during the 2022 United States elections.
• In February 2022, Texas Attorney General Ken Paxton initiated an investigation into TikTok for alleged violations of children’s privacy and facilitation of human trafficking.
• In 2020, Charli D’Amelio, the most-followed person on TikTok at the time, also made a #NoseJobCheck video to show the results of her surgery to repair a broken nose.
• On 22 January 2021, the Italian Data Protection Authority demanded that TikTok temporarily suspend Italian users whose age could not be established.

The study compares data from before TikTok even existed to show the app has fewer hashtags about historically sensitive topics, distorting the findings. They have been replaced by versions customized by local teams for users in different regions. TikTok moderators were instructed to suppress posts from “For You” recommendations if the users shown were deemed “too ugly, poor, or disabled”. Other human rights activists have also said that their TikTok videos discussing human rights violations of the Uyghurs have been taken down.

TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. While TikTok remains accessible to users in most countries, a minority of countries (including India and Afghanistan) have implemented full or partial bans.
On 22 January 2021, the Italian Data Protection Authority demanded that TikTok temporarily suspend Italian users whose age could not be established. Comment sections of “sexy” videos, such as young girls dancing in revealing clothes, were found to contain requests for nude pictures. In March 2023, TikTok announced default screen time limits for users under the age of 18.
They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie. State bans only affect government employees and do not prohibit civilians from having or using the app on their personal devices. On 30 December 2022, President Joe Biden signed the No TikTok on Government Devices Act, prohibiting the use of the app on devices owned by the federal government, with some exceptions. Recruiters had been using the app to help fill quotas, and some continue to maintain a level of engagement through their personal accounts. On 6 November 2024, Canada ordered TikTok to shut down its offices and subsidiary company (TikTok Technology Canada, Inc.) in the country due to national security concerns, but access to the app was not banned. On 7 March 2025, the shutdown was officially enacted after the Albanian Cabinet cited concerns over the app’s role in promoting violence and bullying among children.

Platform

Under the agreement reached, it is guaranteed that Americans will be protected on the social network TikTok through “data protection,” “content oversight,” and “algorithm security.” According to a 2020 article in The New York Times, Central Intelligence Agency analysts determined that while it is possible the Chinese government could obtain user information from the app, there was no evidence it had done so. Women in Kenya reported earning money through TikTok Lives, where coded sexual slang and emoji gifts facilitated transactions, with explicit content often delivered via other platforms. Many of the TikTok videos covering the letter were critical of bin Laden, and media coverage had exaggerated its significance while elevating the virality of the letter.